Nasi Lemak Runs Everything
One dish fills eight of ten orders here.
Pau AnalyticsInteractive dashboard2,421 orders · 2019–2020
How busy the shop was, month by month
Orders per month; the drop from May 2020 is the pandemic shutdown
Volume held near 200-300 a month, then fell away sharply in May-June 2020.
What is on most tables
Share of orders that include each item (top 10)
Nasi lemak is in eight of ten orders; the rest are cooked foods.
How big is a typical order
Share of orders by number of items
Most orders are a spread of a few items; single-item orders are rare.
Which foods are gaining or losing demand
Change in each item's share of orders, earlier vs later months (percentage points)
Read on share, not raw counts, so it is not distorted by the volume drop. Green = rising, red = falling.
Nasi lemak stays king
Nasi lemak's share of orders by month
It eases a little but holds around eight in ten orders throughout.
The riser vs the slider
Char kuey teow (rising) against popiah (falling), share by month
Char kuey teow climbs while popiah slips: the clearest mix shift.
What is ordered with nasi lemak
Share of nasi-lemak orders that also include each item
Nasi lemak anchors the table; the cooked foods ride alongside it.
More than half of orders skip a drink
Orders with a drink vs food only
Food is in nearly every order; a drink in fewer than half. The clearest upsell gap.
A food shop first
Food vs drinks, share of all items sold
Drinks are a small slice of a food-led shop, room to grow the attach.
The menu to promote (cash cows)
Items customers like AND spend most on: estimated revenue share, with demand direction
Revenue share is estimated by splitting order totals across items (a model, shown as share not ringgit). Feature these in campaigns.
Upsell combos to lift revenue
Build on what already sells together
New items to add, from the demand
Where the orders point next
Grow the fried-noodle line
Char kuey teow is the fastest-rising dish. Add a variant or two (special / with egg, fried bee hoon) to ride the demand you already have.
Fix the drink attach
Over half of orders have no drink. Add a couple of signature iced drinks and price them as an add-on so more tables take one.
Nasi lemak add-ons
Eight in ten order nasi lemak. Offer paid upgrades (extra ayam, rendang, egg) to lift the value of the order the shop already wins.