Common Questions

Malaysian SMEs across retail, F&B, e-commerce, property, and services. The common thread is a business owner or manager who has data but no clear picture of what it means or what to do next.

No. You don't need to understand the methods — just the question you're trying to answer. We handle the analysis and translate everything into plain language.

Six types: predictive modelling, regression, statistical testing, segmentation, optimization, and time series. Each is chosen based on the business question — we don't apply a method for its own sake.

That's fine. Start by telling us the problem you're experiencing — e.g. "Sales are down and I don't know why" or "I'm losing customers but I can't see the pattern." We'll help frame the right question from there.

Most formats work — Excel, CSV, Google Sheets, or a simple export from your POS, CRM, or system. We handle the cleaning and preparation. You don't need to tidy it first.

Yes. Your data is used only for your project and is never shared or repurposed. Case studies published on this site use anonymised or publicly available datasets — not client data.

You do. Everything delivered is yours to keep, share, and use however you need. We don't retain rights to your data or outputs after delivery.

A structured document in plain language: the question, the method, the key findings, and 3–5 specific next steps. No jargon. No padding. Usually 5–10 pages.

An interactive HTML dashboard with charts, filters, and key metrics relevant to your business question. Hosted on GitHub Pages — accessible from any browser, no login required.

Typically 2–3 weeks from the kickoff call, depending on data complexity and scope. We'll confirm a timeline after reviewing your data.

If you've never worked with a data analyst before, start with the Business Diagnostic (RM3,500 one-off). It gives you a complete picture and helps you decide whether ongoing analysis makes sense for your business.

No minimum commitment on monthly plans. Cancel anytime. Annual prepayment is optional and offered at a discount.

Send a WhatsApp message or fill in the contact form. Describe the business problem you're trying to solve. We'll schedule a short kickoff call — no charge, no obligation.