Case Studies /Right Price, Right Season
Right Price, Right Season
One Ipoh host, fifteen listings, and the price for each season.Illustration · Pau Analytics
Pricing & hospitality

Right Price, Right Season

Price each Airbnb listing right for each season

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Observed revenue (3 yrs)
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Portfolio occupancy
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Busiest month
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Slowest month
Bookings stay steady while prices rise in peak months
Average nightly price against occupancy, month by month
Source: Ipoh short-term-rental portfolio, three years of nightly records.
Revenue by season
Most revenue sits in the long shoulder season, not the peak
Source: Ipoh short-term-rental portfolio.
Average nightly price by season
Peak nights price highest; value months lowest
Source: Ipoh short-term-rental portfolio.
Bookings lost for every 10% price rise, by room type
Studios lose the most; three-bedrooms the least
Source: price-response estimates by room type.
Price sensitivity by room type and season
Guests care more about price in the quiet months
Source: price-response estimates by room type and season.
Method check: our estimate is 3x closer to the truth than the quick rule
Tested on data with a known answer, lower is better

The true value sat inside the 95% range in of checks.

Source: back-test against a known ground-truth value.
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Price points to raise
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Price points to cut
Suggested rates: studios down, larger units up
Current average nightly rate against the suggested rate, by room type
Source: optimized nightly rates by room type.
Price sheet: suggested nightly rate (RM) by property and month
Rate for every listing across the twelve months

Peak (Dec, Feb, May)ShoulderValue (Nov, Mar) RM per night, before any weekend premium.

Source: per-property, per-season optimized price sheet.
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Projected uplift / year
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Uplift vs current
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Occupancy held
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Listings optimized
Most of the gain is in the shoulder season
Extra profit per year by season (RM)
Source: projected annual uplift by season.
Extra profit by room type
Extra profit per year by room type (RM)
Source: projected annual uplift by room type.
Biggest single gains
The property and season moves worth the most each year
ListingTypeSeasonNowSuggestedMoveExtra / year
Source: top per-property, per-season pricing moves by annual uplift.