Fixing the Sales Leaks
Find where your online store loses buyers
Pau AnalyticsInteractive dashboardOnline funnel · conversion
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633,462
Total sessions
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Total purchases
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Overall conversion rate
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Bounce rate
Conversion funnel
Sessions remaining at each stage of the journey
Source: e-commerce session data.
Average session duration by outcome
Time on site, split by what the session ended in
Source: e-commerce session data.
Bounce rate by traffic source & device
Top 10 source-device pairs by bounce rate
Source: e-commerce session data.
Top 5 campaigns by conversion rate
The campaigns turning the most sessions into buyers
Source: e-commerce campaign data.
Traffic source performance
Sessions, purchases, conversion and bounce by channel
| Traffic source | Total sessions | Purchases | Conversion rate | Bounce rate | Avg session duration (sec) | Click rate | Cart rate |
|---|
Source: e-commerce session data.
Conversion rate by device type
Which device converts best
Source: e-commerce session data.
Experiment group performance
Conversion rate by experiment variant
Source: e-commerce experiment data.
Session outcomes distribution
How sessions ended, share of total
Source: e-commerce session data.
Bounce rate by device type
Where visitors leave without engaging
Source: e-commerce session data.
Purchases over time (weekly)
Weekly purchase volume across the period
Source: e-commerce session data.
Conversion rate trend (weekly)
Conversion rate week by week
Source: e-commerce session data.
Bounce rate trend (weekly)
Bounce rate week by week
Source: e-commerce session data.
Session volume by traffic source (monthly)
Monthly sessions stacked by channel
Source: e-commerce session data.
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Total bounces
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Cart abandonment rate
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View to click rate
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Click to cart rate
Session outcomes breakdown
Share of sessions by outcome
Source: e-commerce session data.
Bounce rate heatmap (device × traffic source)
Top 15 source-device pairs by bounce rate
Source: e-commerce session data.
Campaign leak report (top 10 high-bounce campaigns)
Campaigns losing the most sessions to bounce
| Campaign ID | Traffic source | Total sessions | Purchases | Bounces | Conversion rate | Bounce rate | Performance |
|---|
Source: e-commerce campaign data.