68%
Women's Electronics Share
Women account for majority of electronics purchases, contrary to traditional market assumptions
3.2x
Men's Sports Spending
Men spend significantly more on sports equipment and recreation with higher average order values
€45
Average Order Difference
Women show higher cart values but men demonstrate higher overall purchase frequency
Gender Shopping Pattern Insights
Electronics Purchasing Surprise
Women account for 68% of electronics purchases, completely contrary to traditional market assumptions about technology consumption patterns. This challenges stereotypical marketing approaches and opens opportunities for gender-neutral electronics campaigns.
Sports & Recreation Dominance
Men spend 3.2x more on sports equipment and recreation, with average orders 40% higher than women. This suggests sports and fitness represent a key market segment for targeting male consumers with higher-value product offerings.
Shopping Behavior Patterns
Women show higher cart values (€127 vs €82) but men demonstrate 15% higher purchase frequency overall. This indicates different shopping strategies: women prefer fewer, larger purchases while men make more frequent, smaller transactions.
Data Visualization Insights
Purchase Category Distribution
Visual breakdown of purchase categories by gender showing Electronics (Women 68%), Sports (Men 76%), Fashion (Women 82%), and Home goods (Even 50/50).
Shopping Behavior Comparison
Comprehensive comparison of cart values, purchase frequency, and spending patterns between male and female customers across different product categories.