Customer Experience

Scale The Chicken Curry — Dashboard

500 reviews across 30 menu items, Q1 2024. Pick a tab.

Menu Overview

500 reviews across thirty menu items.

Menu verdict split

How 30 items fall into the four action bands — plus the silent nine.

Overall sentiment

500 reviews split into positive, negative, neutral.

Reviews per item (ranked)

Which items customers actually talk about — volume leader sets the narrative.

Monthly review volume

Q1 2024 review traffic by month.

How often customers review

Most post once — five reviewers post four times.

Channel collection audit

Metadata only — how wide the listening net was cast across four channels.

Crowd Favourites

Nine items customers quietly love.

The nine Amplify items

Ranked by net sentiment. Every item here scores +30 or better — ready for social amplification.

Food vs drink winners

Six food, three drinks in the top band.

Top 5 tied at +50

Five items share the highest net score — mixed food and drink.

Volume × net sentiment

Where volume and net score both land high, the shop has a reliable asset worth promoting.

The Butter & Kaya family

Three kaya-based items, all clean wins.

Simple drinks outperform

Lime, Honey Lemon, Milo — plain drinks, top scores.

Problem Items

Three items running with more complaints than praise.

The three Fix items

Net sentiment below zero — negative outweighs positive.

The two Watch items

Popular but inconsistent — worth standardising before they slip.

Hainan Cham — the signature drink in trouble

Highest review volume, 57% negative. The drink that names the shop is the single biggest drag.

Fried Noodle — indifference problem

43% neutral is worse than split love/hate.

Nasi Lemak — volume meets variance

Highest-volume item on the menu, needs portion spec.

Headline impact of fixing the three

If Hainan Cham, Fried Noodle and Curry Banjir Toast are repaired, the shop's headline positive share lifts by five points with no other change.

Scale The Curry

The recipe line worth betting on next.

The curry line today

Four menu items are built on curry. The two simplest — toast and steamed bread — sit near the top of the whole menu.

Top 10 items — curry highlighted

Two of the shop's top ten items share the same chicken curry recipe.

Recommended combo tests

Pairings built from items that already have positive review signal — no guesswork.

ComboItem AItem BRationale
AButter & Kaya Croissant (+37.5)Hainan Cham (revised)Signature pair — a good croissant + retuned cham is the morning set that rebuilds cham's reputation.
BChicken Curry Toast (+50)Lime Juice (+50)Both at the top — curry & lime pair on flavour; lunch-hour combo for the office crowd.
C (new item test)Chicken Curry Chee Cheong Fun or Chicken Curry Rice BowlTest a third chicken curry item to see whether the recipe pattern holds on a third plate.

The silent nine — defer to sales data

Zero reviews ≠ zero sales. Cross-check each silent item against POS before any menu cut.

ItemCategoryWhy it's silent

Priority order for the next 90 days

Where the shop's attention goes, in order of impact on the headline number.

#ActionWhyExpected lift
1Hainan Cham recipe reviewSignature drink, highest review volume, 57% negative≈ +3 pts on headline positive
2Fried Noodle wok-technique audit43% neutral — customers walking away unmoved≈ +1–2 pts
3Nasi Lemak Ayam Goreng portion standardisationHighest-volume item on menu, inconsistent delivery≈ +1 pt
4Amplify nine Amplify items on socialUnder-promoted strengths — content rotationLift tail of distribution
5Test Combos A & B + third curry itemScale the recipe that already winsRevenue lift, not sentiment lift