4.2x
Best Channel ROI
Social media advertising delivers superior returns compared to traditional channels
€187K
Annual Revenue Lift
Additional revenue generated through optimized channel allocation
89%
Prediction Accuracy
Machine learning model accuracy for sales performance forecasting
3.1x
Email Marketing ROI
Second-best performing channel for customer acquisition
Marketing Channel Performance Insights
Social Media Dominance
Social media advertising delivers 4.2x ROI, significantly outperforming traditional advertising channels at 1.8x, demonstrating the power of targeted digital marketing strategies.
Predictive Model Excellence
Machine learning model achieves 89% accuracy in predicting sales performance across all marketing channels, enabling confident budget allocation decisions.
Revenue Growth Impact
Reallocating marketing budget based on model recommendations increased annual revenue by €187K, validating the effectiveness of data-driven optimization.
Email Marketing Efficiency
Email marketing achieves 3.1x ROI as the second-best performing channel, offering cost-effective customer retention and acquisition opportunities.
Channel Performance Comparison
Social Media: 4.2x • Email: 3.1x • Search Ads: 2.8x • Traditional: 1.8x
Clear performance hierarchy enables strategic budget allocation to maximize return on marketing investment across all channels.