0.09435
Display Channel Uplift
Highest performing channel, delivering consistent campaign effectiveness
0.09355
Paid Search Uplift
Second-best channel with proven record of strong returns
0.11350
November Peak
Strongest month for campaign performance and customer responsiveness
0.144
Top Combination
Social + Cross-sell + New Customers achieves highest uplift
Campaign Performance Insights
Q1: Are Performance Differences Between Channels Statistically Meaningful?
Yes, the differences in uplift across channels are meaningful. Display (0.09435), Paid Search (0.09355), and Other channels (0.09864) perform clearly better than Social (0.07413) and Email (0.07491). These gaps are too big and consistent to be random, which means channel choice genuinely affects campaign results.
Q2: Which Channels Deliver the Highest Uplift?
Display delivers the highest uplift at 0.09435, followed closely by Paid Search at 0.09355. Social performs moderately well at 0.08657, while Email is the weakest at 0.07491. This creates a clear ranking where Display and Paid Search lead, Social is in the middle, and Email consistently underperforms.
Q3: Which Customer Segments Are Most Responsive?
High Value customers respond the best, with an average uplift of 0.0913, followed closely by New Customers at 0.0904. These two groups deliver the strongest results and offer the highest return for each campaign run. In comparison, Churn Risk customers average 0.0751 uplift, and Deal Seekers average 0.0714.
Q4: Which Campaign Objectives Deliver the Strongest Results?
Cross-sell and Retention are the strongest objectives, with uplift values of 0.09267 and 0.09233. They produce reliable results by encouraging additional purchases or strengthening relationships with active customers. Reactivation performs lower at 0.08367, suggesting that bringing back inactive users requires more effort.
Q5: Do Seasonal or Timing Patterns Affect Campaign Performance?
Yes, campaign performance changes across the year. February (0.10600) and November (0.11350) are the strongest months, while September (0.06200) is the weakest. High-impact campaigns should be scheduled in February and November, when customers are naturally more responsive.
Q6: Does Campaign Duration Influence Uplift?
No, campaign duration does not meaningfully influence uplift. High- and low-performing campaigns appear across all duration ranges, from very short to very long. This means duration should not be treated as a performance lever. The factors that truly matter are channel, segment, and objective.
Q8: What Combinations Produce the Strongest Results?
The strongest results come from combinations that align a strong channel with a highly responsive audience. Social with Cross-sell for New Customers delivers the highest uplift at 0.144. Display with Retention for High Value customers also performs extremely well at 0.140. Context matters—matching the right channel with the right segment and objective can significantly lift performance.
